We suggest a simple reduction of pricing European options in affine jump-diffusion models to pricing options with modified payoffs in diffusion models. The procedure is based on the conjugation of the infinitesimal generator of the model with an operator of the form $e^{iPhi(-idd_x)}$ (gauge transformation in the dual space). A general procedure for the calculation of the function $Phi$ is given, with examples. As applications, we consider pricing in jump-diffusion models and their subordinated versions using the eigenfunction expansion technique, and estimation of the extremely rare jumps component. The beliefs of the market about yet unobserved extreme jumps and pricing kernel and can be recovered: the market prices allow one to see "the shape of things to come".
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